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Lee Collins | Business Knowledge Engineer | Canton, Georgia
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Lee Collins | Business Knowledge Engineer | Canton, Georgia
  • Yesterday’s Success Doesn’t Guarantee Tomorrow’s Growth

    Some businesses have to fight for credibility. This wasn’t one of them. The company had spent decades building one of the most respected brands in its industry. Their educational materials had been taught in colleges…

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  • Getting Back to What Mattered

    The company wasn’t short on ideas. It was short on focus. If you’ve been in business for any length of time, you’ve probably seen this happen. It sounds like a great idea and none of…

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  • Outdated Systems Have Hidden Costs

    The promotional products industry had become far more competitive than when this company first established itself. New competitors were entering the market with modern websites, faster user experiences, and stronger online visibility. The company still…

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  • Winning Without Being the Lowest Price

    When we first met this client, they weren’t struggling because they lacked demand. They were struggling because they kept getting compared. As a craftsman-grade deck builder, they routinely submitted the highest bid. Their average project…

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  • When Good Marketing Hits a Bad Foundation

    The client was introduced to us by their copywriter after running into a frustrating problem. Every attempt to increase spend seemed to trigger a new round of Facebook ad rejections. Over time, the team had…

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  • Break Through the Growth Ceiling

    The owner of this business had done something many founders never accomplish… he had built a paid acquisition system that consistently worked. By the time we were brought in, Facebook advertising was already producing strong…

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  • When Activity Becomes the Enemy

    The company was already spending between $250,000 and $300,000 per month on paid advertising when we were brought in. At first glance, the problem seemed obvious. Their existing agency was producing a 2.5 to 3.0…

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  • Good Decisions Start With Good Data

    The company was founded by a serial SaaS (Software as a Service) entrepreneur with multiple successful software exits and products already respected within the digital marketing industry. On the surface, the problem seemed straightforward. The…

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